SIGNED Michael Jordan "It's all you're thirsting for" Gatorade advertisement

Offset lithograph print

30 1/2 x 11 1/4 in., matted and framed to 40 x 21 1/4 in. 

A pristine copy of a 1994 Gatorade ad, typically found folded and stapled in an issue of Sports Illustrated. It shows Michael Jordan extending his left arm out to hold a paper cup with the Gatorade logo on it. Below the cup are the words, "It's all you're thirsting for." 

Jordan, known as one of the greatest basketball players of all time, was also integral in establishing the common practice of businesses hiring athletes to endorse their products. In addition to Gatorade, Jordan had partnerships with McDonald's, Coca-Cola, and Nike, the latter of which famously created the Air Jordan brand. With Gatorade, Jordan's most famous ad with the company came out in 1991 and told people to "be like Mike" and drink Gatorade. The commercial didn't exponentially increase Gatorade's sales, but it did make Jordan more of a likable superstar, setting a precedent that would be followed in commercials to come. 

Note: This lot cannot be packaged and shipped in-house. Successful bidders winning items marked as being packaged and shipped by a third-party service are responsible for paying the third party directly. We are happy to offer complimentary drop-off service to local third-party packing/shipping companies in Columbus, Ohio.

[Art, Folk Art, Military Art, Etching, Engraving, Lithographs, Prints, Ephemera] [Basketball, Chicago Bulls, Michael Jordan, Be Like Mike, Gatorade]