20th Century Fox, 1953. "Niagara," featuring Marilyn Monroe in her first starring role as Rose Loomis, shown reclining atop the rushing waters of Niagara Falls. NSS number inscribed to the lower right "53 40." 13 7/16 x 16 3/4 inches, framed to 14 1/4 x 17 1/2 inches. 

American release title lobby card for Niagara, Henry Hathaway’s classic film noir thriller featuring Marilyn Monroe in her star-making, top-billed lead role as the seductive femme fatale Rose Loomis. Features iconic central artwork of Monroe reclining sensuously atop the churning waters of Niagara Falls alongside the dramatic tagline "Marilyn Monroe and 'Niagara' a raging torrent of emotion that even nature can't control!", complemented by an inset photo with co-star Joseph Cotten and billing for Jean Peters. Title lobby cards are widely considered a holy grail of film card collecting, and for Niagara, this piece captures the exact moment Monroe transitioned from rising starlet to Hollywood's ultimate sex symbol. Directed by Henry Hathaway and produced by Charles Brackett, this technicolor noir remains an indelible cinematic classic, highly sought after by film history purists, mid-century design collectors, and Monroe collectors alike.

Very good. The card appears in good overall condition, exhibiting light handling wear, faint edge toning, and minor surface creasing along the right margin consistent with age, while retaining bold, vibrant color throughout the central image. It has not been examined outside of the frame.